Director at Leaf, Sumit is responsible for defining and implementing strategic business initiatives. He brings his expertise in establishing brand strategy and design direction while leading project planning, business operations and management.
Graduated from National Institute of Design, he comes from a branding discipline lending his expertise to various projects across industry sectors which includes retail, transportation, travel, hospitality and online service design. He has held key creative positions at Rediff.com, Euro RSCG and TBWA Anthem Interactive and has worked on prestigious international brands. Sumit’s passion and core interests are in branding, design-led innovation, processes and systems design. He frequently lectures on branding and effective design through strategy, information systems and brand experience.
He is an adventure enthusiast, enjoys travelling, biking and lecturing at various design schools.