Avendus is a frontrunner in bringing financial services with pronounced emphasis on customized solutions in Investment Banking. As the company pushed towards disruption by empowering high performing entrepreneurs, wealth creators and pioneers of the new age economy, only a new office could do justice and create the right impact.
To mirror the progressive and dynamic ethos of Avendus with their culture
Transform the space into a centre of achievement, excellence and competition, fuelling team spirit to reach for the Next level
Taking a unique strategic approach, each zone was crafted with a distinctive language. Converting the space into a zone that pushes boundaries, it fuelled team-spirit to reach for the next level. Each design element was a visual metaphor for risk and action. Meeting spaces came alive as a catalyst for embedding values.
The Avendus foray began with revitalising the logo. A touch of fine-tuning and boldness to reflect the new brand DNA reflected the expertise, excellence and confidence. Then the fearless and open attitude of the Company was matched with a forthright and powerful visual language. Graphical abstractions that symbolised the “next level” were the basis on which the look was further developed. Every look and design depicted a metaphor for risk, action and finally the act of rising to the occasion. All this, while making a positive impact on employees.
Spaces were carved to inspire teams and breathe in their culture. A fun and interactive new way was tossed around indoor games but created a completely new mix. Each space became a catalyst to fuel the spirit of challenge to drive the team to the next level. Life sized installations mirror the values of excellence cherished at Avendus. Brain teasers were used as a creative and emphatic touch, encourage clients and visitors to absorb, play with and become a part of their brand culture.
The meeting room design was inspired by the game of scrabble, where resourcefulness and inventive thinking come together with a dose of fun and tease. All this while, constructing something valuable and meaningful.
The metaphor of a Lego game came alive to harness the power of one for all and all for one. Pieces came together to form a strong base to serve as a launchpad for the future.
It was a revival of the charm of playing with alphabet blocks as an entire wall was built on it. The canvas was thrown open for people to form their own words, own rules and definitions.
Dots were used as a fun visual medium to form words and an interactive series to once again emphasise company values to all, albeit a little differently.
Café Burp at the office premises declared itself as a happy place from the word go. From its stamp logo to its black and white graphics, everything spelt fun and joy in every, well, burp.