Building the experience for India’s first movie on demand service

BigFlix
  • Media
  • Digital Product Strategy
  • Data Structuring & Visualisation
  • Product Experience Design

Reliance Entertainment owned BigFlix is India’s first movie-on-demand service streaming movies in Hindi, English, Tamil, Telugu, Malayalam and multiple regional languages. Movies are available across multiple genres like action, drama, thriller, romance amongst many others. Users can watch unlimited movies across multiple devices like PC, iPad and iPhone. It aims to be a premium movie entertainment destination for millions of users across the globe.

Challenge

To enable a behavioural change for an audience who are accustomed to movies only on TV

Approach

Accessible and unified user experience across multiple formats to achieve brand loyalty, customer satisfaction and profitability

Lokmat

Curated discovery for personalised experience

Discover movies with the help of curated lists (like Popular, Now Available etc) and Genre filter (like Drama, Comedy etc). Allowing users to create their own library, queue and manage movies. Download movies for viewing later. Find recommendations as per user behaviour.

BigFlix
BigFlix
BigFlix

Features that cater to Indian market

With such a larger audience to cater to, achieving diversity of language was our critical goal. We managed to achieve movies in Hindi, English, Tamil, Telugu, Malayalam and multiple regional languages. Customisable search functionality – Advance search includes sorting by genre and other filters like popular, featured etc. User focused information and management control – Find recommendations as per user behaviour. Receive notifications of the latest social activities and New Subscription offers. Access and manage History, Change privacy settings easily.

BigFlix
BigFlix
BigFlix
BigFlix
BigFlix
BigFlix