Crafting a wealth of possibilities for Edelweiss House

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  • Finance
  • Brand Environment Strategy
  • Branded Environment
  • Wayfinding System Design
  • Implementation Support

One of India's leading diversified financial services company The Edelweiss Group provides a broad range of financial products and services to a substantial and diversified client base that includes corporations, institutions and individuals. At the core of Edelweiss is the philosophy of ‘Ideas create, values protect’ translated into an approach that is led by entrepreneurship and creativity.

Challenge

Align employees and clients with brand belief of crafting intelligent personal wealth solutions.

Approach

Nurture limitless possibilities and solution through disruptive metaphor origami paper art.

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Crafting intelligent wealth solution

Origami as a craft, shapes paper into million possibilities. It is chosen to depict experties of the financial powerhouse, a metaphor for shaping intelligent and smart solutions.

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Effective navigation with bold identifications

Even the custom number typography was designed using the theme of origami. Bold and colour coded floor identification numbers contrasted with a dark background to distinguish each floor distinctly.

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Brightening the space

To brighten up the cold, dark parking basements at Edelweiss, vivid orange, green and yellow wayfinding parking signs were designed. They also created a cheerful environment in sync with the entire Edelweiss building.

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