Marking a strong presence of international brand to Indian market audiences

Make My Day
  • Media
  • Brand Strategy
  • Identity System
  • Digital Strategy & Website
  • Development Support

Lennep Media is an initiative of Van Lennep Producties, a known name in Dutch television entertainment. It produces and distributes meaningful and fun entertainment content for children and their families. From producing original Indian to distributing popular Dutch content, from episodic television shows to children’s features, Lennep Media is poised to create impactful media experiences for the growing market of young audiences in India.

Challenge

Help mark its arrival to India and establish a connect with young audience.

Approach

An intellectual and expressive approach contrasting to the ones that are generally perceived for Indian Market

Make My Day

Marking the new arrival

The brand development exercise at Leaf began by creating a contemporary identity that represents a fresh perspective. The logo is a bold capital L with the Bodoni font which marked the arrival of an established Company to India.

Make My Day
Make My Day
Make My Day
Make My Day

Modern and contemporary and approachable

The confident, bold-designed and iconic website is its first face in India, and establishing it as modern, optimistic and yet responsible. Bright colours smartly used add fun and help it to correlate with target audience.

Make My Day
Make My Day
Make My Day
Make My Day
Make My Day
Make My Day