Fueling diversity of a national conglomerate to inspire a unified experience

Reliance HQ
  • Corporate
  • Brand Cuture & Narratives
  • Branded Environment
  • Engagement Model
  • Wayfinding System

Reliance Anil Dhirubhai Ambani Group is an Indian conglomerate, headquartered in Mumbai, India, with a market capitalisation of ₹890 billion and net assets worth ₹1,800 billion. Disruptive and bold, it represents diversity in itself, including its 8,00,00 sq ft workspace. This is where businesses and people grow, expand and progress. As the company moves towards a broader outlook, it demands a branding approach that reflects this shift.

Challenge

To unite diverse departments and reinforce the brand values and legacy, to foster excellence and inspire every employee, every day

Approach

Spaces affect performance, mood and productivity. The approach was to treat them uniquely – creating diverse experiences that evoke specific emotions, tied together with the Reliance brand essence.

Reliance HQ
Reliance HQ

Visual metaphors for brand values and beliefs

The Reliance values, vision and beliefs were expressed through metaphorical illustrations within visual language boundaries. Brand colours were interpreted to create an individual identity, and the core for all environmental elements.

Upholding the values of Growth, Progress, Confidence and Aspiration – the timeless pillars of Reliance ADAG

Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ

Creating inspired moments everywhere

Inspired environments can keep people positive, productive and peaceful. Thus motivational and inspirational quotes by influential people and supporting with relevant inspiring imagery, created an inspirational tonality throughout. Diverse, yet consistent.

Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ

Personal cubicles for positive thoughts

With a creative twist on Polaroid photographs, a world of motivation came alive from different perspectives. Business values, life principles, timeless truths, were conveyed through metaphoric or symbolic visuals to evoke different emotions and trigger actions. A variable mix of text, photographs and graphics enhanced interest levels, while thin frames created an illusion of floating on walls.

Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ

A space for every break

Breakout Zones create a refreshing mood around recreational activities – to rejuvenate people in the midst of work. Filled up with fun activities such as Scrabble, music, Lego, these spaces are crafted as areas to relax or unwind.

Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ

Highly functional signages to navigate massive space

The signage extended the visual route, while enhancing class and staying functional. An effective mix of brushed metal, Plexi glass and wood further depicted the diversity.

Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ
Reliance HQ