Steering a business intelligence firm towards its summit

  • Finance
  • Brand Transformation Strategy
  • Identity System
  • Digital Strategy & Application

RocSearch is a world-leader in delivering actionable business intelligence solutions that fuel strategic growth. Putting digital at the core of the business, Rocsearch aims to enable agile and perpetual improvement between them and their customers. Hence, their work is led by deep domain knowledge and a profound functional understanding and spans the entire spectrum from consulting through research and data analytics.

Challenge

To portray RocSearch as a global leader that foresees tomorrows and reflects strategic growth

Approach

Taking the metaphor of reaching the summit and gaining a holistic view of opportunities and garner the experience the reaching of zenith through focus

Rocsearch
Rocsearch

Crafting an identity that combined precision, stability and collaboration

At Rocsearch, intense research unlocks new perspectives. The branding system was designed with overtones of red, to symbolise passion and energy and foster recognition. A formal tone underlined the corporate communication and collaterals.

‘We approached Leaf Design after an exhaustive search for designers and are very pleased with the results. Our branding system was falling short and holding us back. We needed a design that inspired trust, and reflected our who we are.’ Vibha Khadke, Founder

Rocsearch
Rocsearch
Rocsearch

Passion for perfection and an ambition to go higher

The robust and structured website was a vehicle for the brand’s aspiration. As its powerful look reflected the on-point approach, its imagery of mountains and peaks conveyed the brand story, of going higher with intelligence.

Rocsearch
Rocsearch

Expanding the possibilities with every step

The visual vocabulary was extended to playful iconography borrowed from the identity. The curved stem of the brand symbol was incorporated into every icon, creating a language unique to Rocsearch and subtly reinforcing the brand

Rocsearch
Rocsearch

Building scalability to share the work of Rocsearch

A simplified system helped the Rocsearch team to update their rich portfolio of work. An image bank that represents their work was stacked together in a grid format, with filters and sort options to find a specific case study. This allowed users to navigate through a loaded section with ease.

Rocsearch
Rocsearch
Rocsearch