Taaza is a personalised video magazine that provides a range of relevant and crisp video viewing options based on user interest: Latest Videos, Editor’s Choice and Social Choice. To simplify access for users on the go, a clean, intuitive and responsive mobile webapp was essential for smartphone browsers.
To build an offline magazine experience into a personalised video magazine
Simple and seamless design that creates high visibility of content, originated from user interest gained from multiple sources
The Featured Page allowed users to swiftly and simply scroll the page to find the content of their choice. Vertical scroll was used for browsing, and horizontal scroll would enable them to select a category based on Latest Vids (featured), Editor’s Choice (recommended) and Social Choice (Videos shared via friends). Thumbnails were designed in alignment with the modern identity, echoing the new age techno generation. To break the monotonous video page, a big thumbnail for popular videos was inserted with an interval of two small thumbnails. On selecting the prominent thumbnail, the user would go directly to the Video page.
The platform allowed users to change language at any point of time switch from English videos to other Regional videos. One could conduct a direct search for a video from a wide range of topics and share their favourite video on social platforms like Facebook.