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  • Technology
  • Digital Strategy & positioning
  • Product Application Design
  • Product Communication

Nookad Nation is a tempting tribute to India’s finger-licking street food. In these fast-paced times, the peppy brand is all about reliving the homely, unforgettable street food culture that a generation of Indians has grown up with. Inspired by the delightful buzz of Indian kattas, the restaurant packs old flavours in a new avatar, offers a place to get chaddi-buddies together and live it all up again.

Challenge

To bring out the essence of the diverse Indian food culture under one roof

Approach

Create an emotional edge by refreshing nostalgia around the taste, textures and aromas of memories around people related to their own neighbourhood street “nookad”

Talentpool
Talentpool
Talentpool
Talentpool
Talentpool
Talentpool
Talentpool