Breathing life into a whole new world of travel

Veena World
  • Travel
  • Business Planning & Modelling
  • Brand Strategy & Positioning
  • Identity System
  • Brand Narratives
  • Brand Governance

Pioneers of innovative ideas and tours, Veena World is a travel brand which takes journeys beyond destinations by inculcating a sense of community, with impeccable hospitality.  The Founders of Veena World instil the rich experience of over 30 years and legacy of Kesari Tours, and fuel Veena World with the idea of ‘travel for one and all, anywhere around the world.’ It aims at creating a world of affordable tourism and offer innovative avenues in the travel industry.

Challenge

To bring a fresh wave in travel industry resonating with the raison de etre of the brand - "travel for one and all, anywhere around the world”

Approach

Inspire people to celebrate life through travelling while making it affordable, approachable and humane.

Marking the new brand on the globe

By working closely with the team, using consumer truths and market insights to strategize, the new brand was shaped. The brand core was a welcoming flag-like shape that reverberated with the idea of inspiring people. It invited them to dream of travelling to destinations around the world. The V-shaped logo reflected the personality and leadership of Veena Patil, a much-loved and respected name in the travel world. It was inspired by the simplicity, confidence, passion, and approachable personality of Veena herself. The bright and cheerful yellow conveyed a spirit of adventure, positivity, travel, and celebration –fused with a subtle grey.

Veena World
Veena World
Veena World
Veena World
Veena World
Veena World

Reducing the complexity with system

The visual expression was strong and friendly, with a unique combination of bold and italics fonts. Other brand merchandise, brand collaterals, on tour branding, advertisements, hoardings, brochures and more were created with standardise and iconic system and adopted as per requirement of each media.

Veena World
Veena World
Veena World
Veena World
Veena World