Making space for next level of excellence
Avendus is a leading new-age provider of financial services with an emphasis on customized solutions in Investment Banking, Wealth Management, Structured Credit Solutions and Alternative Asset Management. As the company pushes boundaries in empowering high performing entrepreneurs, wealth creators and pioneers of the new age economy, Leaf was asked to step in.
We were entrusted with the task of translating the bold and brilliant work culture to a physical space. We wanted the new look to mirror the global, collaborative and dynamic ambitions of the Company.
Inspired by “next is the only level”, we took a unique strategic approach to the project. Instead of looking upon Avendus as an office design, we envisioned it as an achievement centre. We crafted each zone with a distinctive language that fuelled team-spirit to reach for the next level. Each design element was a visual metaphor for risk and action. While meeting spaces came alive as a catalyst for embedding values.
Every element adds up
We matched up the fearless and open attitude of the Company with a forthright and powerful visual language. Graphical abstractions that symbolised the “next level” were the basis on which the look was further developed. Every look and design depicted a metaphor for risk, action and finally the act of rising to the occasion. All this, while making a positive impact on employees.
At Avendus, spaces are carved to inspire teams and breathe in their culture. We brought in fun and interactive new way that was tossed around indoor games but created a completely new mix. Each space acts as a catalyst and fuels the spirit of challenge to drive the team to the next level. Life sized installations mirror the values of excellence cherished at Avendus.
The fun shaded wooden blocks build words that become the bedrock of the office and add to the values of the company.
Connecting the dots
We also used dots as a fun visual medium to form words and an interactive series to once again impinge company values to all, albeit a little differently. Choosing to do right thing over what seems easy or beneficial forms the bedrock of the institutions built to last.