Space that breathes everything to next level
The Avendus Group (Avendus) is a leading provider of financial services. As the company expanded to a new office, Leaf was given a task to translate their thriving culture in the new space – a space that brings out courage, thrill and sheer joy of pushing boundaries. They sought a new look to mirror the global, collaborative and dynamic side of the Company.
We envisioned Avendus as the centre to achieve. We crafted each zone to be unique, and fuelling the spirit of team to reach out for the next level. Each design element developed a visual metaphor to risk, act and rise. We brought meeting space alive as a catalyst for embedding the values taking direct metaphors from indoor games.
Thought of Boxes
At Avendus, spaces are carved to inspire teams. A fresh and fun new brand language was made that tossed around indoor games but created a completely new mix. Each space acts as a catalyst and fuels the spirit of challenge to drive the team to the next level. Life sized installations mirror the values of excellence cherished at Avendus.
Branding & Identity
The visual identity of the app takes a clean and uncluttered approach. Three colours merge into a C-shaped logo: symbolic of different perceptions coming together and blending into something new. The font is simple and meaningful, never distracting from the purpose.
I’m foolish and I’m funny and I’m needy. Am I needy? Are you sure I’m not needy? ‘Cause I feel needy sometimes. That coat costs more than your house! Look, you are playing adults