Capitalising on opportunity
by recreating an identity
New ideas come to those who dare. So when Bellwether Capital took an unconventional approach to re-positioning their portfolio management services, Leaf Design extended the spirit of innovation to the design and communication.
True to the Bellwether values and brand, the design took an off-radar slant in doing everything that an investment boutique wouldn’t.
A bolder coherent imagery was chosen. Colours were subtle and aesthetic and photography angles were dramatic. A definitive typeface added character to the confident language. Yet as was the personal interaction promise, the communication had a user-friendly vibe, imperative to a company that deals in wealth.