UX & UI redesign for India’s first movie on demand service

BIGFLIX is a Reliance Entertainment owned movie-on-demand online streaming service in Hindi, English, Tamil, Telugu, Malayalam and multiple regional languages. There is a wide assortment of movies across genres like action, drama, thriller, romance amongst many others. Members of BIGFLIX watch unlimited movies across multiple devices – PC, iPad and iPhone. BIGFLIX is now a premium movie entertainment destination for millions of users across the globe.

We were approached by the Bigflix team with the requirement of a unified user experience across multiple formats to achieve brand loyalty, customer satisfaction and profitability. We created research and insight based new UX and UI designs, revitalizing the brand experience with trends, convenience and experience so that the brand is perceived as a premium paid streaming service.

Digital Strategy, Web & Mobile Application

Big Flix Pvt. Ltd.

Media & Telecom

Curated Discovery

Discover movies with the help of curated lists (like Polpular,Now Available etc) and Genre filter (like Drama, Comedy etc).

Diversity of language

Watch movies in Hindi, English, Tamil, Telugu, Malayalam and multiple regional languages.


Queuing and Offline

Queue and manage movies in My Queue. Download movies on to devices for viewing later


Advance Search

Advance search includes sorting by genre and other filters like polpular, featured etc

User Controls

Receive notifications of the latest social activities and New Subscription offers. Find recommendations as per user behaviour. Access and manage History Change privacy settings



Consolidated side menu to help access Main Categories, My Queue, Downloads, My Accounts and Upgrade to New Subscription offers easily.