BIGFLIX is a Reliance Entertainment owned movie-on-demand online streaming service in Hindi, English, Tamil, Telugu, Malayalam and multiple regional languages. There is a wide assortment of movies across genres like action, drama, thriller, romance amongst many others. Members of BIGFLIX watch unlimited movies across multiple devices – PC, iPad and iPhone. BIGFLIX is now a premium movie entertainment destination for millions of users across the globe.
We were approached by the Bigflix team with the requirement of a unified user experience across multiple formats to achieve brand loyalty, customer satisfaction and profitability. We created research and insight based new UX and UI designs, revitalizing the brand experience with trends, convenience and experience so that the brand is perceived as a premium paid streaming service.