Feeding curiosity with care and creativity

Hive Cafe – Reliance HQ

Reliance Anil Dhirubhai Ambani Group is an Indian conglomerate, headquartered in Navi Mumbai, India. A melting pot of people, perspectives, potential and performance, the Company celebrates its diversity at different levels, including its workspace. This is where businesses and people grow, expand and progress as one. As the company moves towards a fluid and broader outlook, it approached us to redo their spatial branding to reflect the shift.

For a workspace that values its diversity above anything else, we needed a place that allowed different views to co-exist in absolute harmony. What better than an inspiring café to exchange ideas and insights over a nourishing meal! That’s how the Hive Café was born – a space buzzing with people and perspectives.

Services
Brand Environment, Wayfinding System,
Communication Design

Client
Reliance ADAG

Sector
Corporate

Lot in a Name 

The name Hive was conceived as a symbol of the collective energy of the place – a space buzzing with ideas and conversations.

Visual Joy

The visual language was inspired by the concept of a bee hive, where different pictograms were repeated to create a sense of co-ordination in chaos – a buzz.

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Types of Eaters

A series of exciting posters brought in a dash of humour while being informative. The posters showcased the different types of eaters and their good and bad habits. The colours reflected a joyous and jovial mood. Last heard, these fun conversation starters were a huge hit at the café.

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Signage

Café counters were divided according to cuisines and the signages were named to ring in the same with a little twist. Colorful pictograms supported the fun.

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Fun Everywhere

To infuse an integrated experience and ownership, the fun communication was made to extend to smallest touchpoints such as dishes, spoons, glasses, and uniforms. The fun could continue!

Fueling diversity to inspire a unified design language