Building a brand that sets the bar as one of India’s largest F&B retail Companies
When one of India’s largest F&B retail companies, decided to consolidate its businesses – Global Kitchens, Grand Cuisines, Copper Chimney and Travel Food Services – into a single entity called K Hospitality Corp, they asked us to craft a new logo and identity for them. Their vision is be the largest Indian hospitality and food service groups in India catering to an extensive spectrum of F&B-related services, across verticals, and a discerning audience.
With that as the starting point, we put the K of Kapur (Sunil Kapur, Founding Promoter and Business Leader) at the heart of our design and amplified that. We combined white signifying transparency with a vibrant blue that symbolises authentic and credible experiences – hallmarks of the service industry. The edge of K is replicated across the communication and reflects the reliable, youthful and modern side Company; while the overall simplicity of the logo makes it timeless. Our holistic branding system reinterprets the tradition of hospitality in a refreshingly modern way and create unique experiences and lifelong memories.