Make My Day (MM:D) was built on the delightful premise of simple and fresh food, using only vegetarian ingredients, in refreshing environments. They needed a sound positioning that could make them a happy place to be, and make them rise above the noise. To achieve that, we infused happiness into food, and created vibrant communication that made every day into a happy day.
As we designed the ‘talking’ logo, graphic language, posters,’ happiness’ menus and more, we just had one goal: to deliver a fresh reimagining of happiness and match the vivacious brand language we had created. From choosing cheery yellows, to using fun emoticons to depict handpicked emotions that could make a day, to penning witty happy messages for the day – we celebrated the joy of food through vibrant colours and uplifting messages.