Nookad Namkeen is presented by Nookad Nation – a peppy brand that is all about reliving the laidback, cozy and unforgettable street food culture that a generation of Indians has grown up with.
It is this vibrant, youthful culture, packaged in the typical Indian katta style to satiate appetites and deliver the authentic Indian taste.
It captures the unforgettable street food culture and makes way for people to walk down the memory lane with every bite.
Hand lettering for the product name adds spontaneity to the brand, while the vibrant typography, bright colours from the streets infuse a sense of nostalgia. The bold illustrations, unique to every pack, make everyday moments much lighter.
Touch of hand
The challenge was to strike a chord with the consumers at the first glance. Nookad Namkeen created a deeper emotional connect with spontenous hand-lettering. The unique illustrations reflecting different day to day scenarios with a hint of the proudly being Indian and desi. A vibrant colour palette picked from the streets on India.