With a vision of a full-service authentic cuisine restaurant in the capital offering friendly service with a Mexican flavour, our client asked us to create the brand identity, restaurant experience, advertising campaign and brand presence, including extensions and signages. Our goal was to position the business as an exciting destination for unique and authentic Mexican entrées inspired from Texas and California and global cuisine.
An essential part of our strategy was to capitalize upon a ‘high-energy’ personality appealing to family and youngsters during the day and a romantic let-loose atmosphere in the evenings. Hence we developed the cheery tagline “All Mex’d Up!” The logo and ambience used variegated Mexican graphics accented with a people-theme and Spanish touch of class. The use of natural backgrounds highlighted Hispanic colours and artifacts. Outside, the exterior facade with an iconic monogram in Spanish rustic tempted passers-by to enter.