For media conglomerate Viacom 18, Leaf Design created brand environments that enabled free-thinkers to tinker, and the big-doers to do. Built on a platform of freewheeling imagination, the theme for the environment channelled the inner ‘imaginer’ in each, and encouraged people across channels to interact and benefit from the open and interactive culture.
Through a unique graphic language, the theme brought imagination to life, inspiring people to break-away from conventional thinking. Each of the environments reflected across brand cultures, creating common playful and comprehensive collective spaces. It stoked the mind, gave rise to active conversations, uplifted the mood and made room for fresh creative exchange.