We are a brand and digital design company that collaborates with entrepreneurial minds and businesses to help create integrated experiences, driven by radical insights and coherent strategies. Since 2002, we have been using design to empower companies to successfully respond to change. We work across industries including finance, travel, media, technology, healthcare, hospitality and education, and spark thoughtful conversations and make strategic connections.
We draw on our core competencies in strategic thinking, branding and user-centred design to help organisations identify opportunities, differentiate brand presence and grow. We have built a reputation for being ahead of the curve when it comes to digital, and identifying emerging platforms and products. Whether it’s future-proofing the world’s most progressive businesses, re-energising brands or helping new entrants penetrate the market, our work is defined by cohesive thinking, provocative storytelling and meaningful experiences.
Through a keen understanding of people’s motivations, aspirations, behaviour and culture, we harness technology to address human needs and deliver real value.
Every obstacle opens a window to new ways of manoeuvering around problems, allowing us to discover untapped, market-changing opportunities for our partners.
Working closely with clients in multidisciplinary teams, we distill multiple perspectives and diverse stakeholders to unlock an organisation’s unique potential.
Our thinking leaps a few steps ahead of current trends so that we can help our partners stay relevant and navigate the fast-paced digital landscape.
Since founding Leaf in 2002, Sumit has been leading the strategic business initiatives for the company. He has been connected with many aspects of the business, including business development, brand and business strategy as well as directing project teams in the development of design-intensive service and social innovations.
At Leaf, Sandeep is responsible for new business development, establishing the brand connect, design sustainability and digital initiatives. He brings his expertise in understanding and designing immersive consumer experiences to various industry sectors including travel tech, health tech, food tech, retail, hospitality, finance, technology, transportation, consumer products and services.
Prof. Mahendra Patel is responsible for company-wide design excellence, and actively contributes to the ideas related to human-centered aesthetic as well as functional design.
Honoured with The Gutenberg Award for 2010 by The International Gutenberg Society, Germany
A natural team leader, Prayag works both as a strategist and designer and brings the perfect balance between design and logic. He manoeuvres seamlessly between deeply understanding users' needs, inspiring and building relationships with clients, leading core design teams, and working with other other teams on technology, data, and AI, to define, and create cohesive experiences.