Prayag Shah

Principal Designer

A natural team leader, Prayag works both as a strategist and designer and brings the perfect balance between design and logic. He manoeuvres seamlessly between deeply understanding users' needs, inspiring and building relationships with clients, leading core design teams, and working with other other teams on technology, data, and AI, to define, and create cohesive experiences.

His approach to 'design' is meditative and user-centred, combining applied empathy and digital innovation. He believes good design enables people to become a better version of themselves and brings value to every stakeholder.

His journey is a little different than most in the field. He did his graduation making code and talking in binary, but quickly came to the realisation that he was always focused more on the experience of it. He then pursued formal education in Masters of Graphic Design, from Maeers MIT, Pune and hasn't looked back since then.

Prayag also takes an active role participating in the wider design community talking at events, writing articles, and associating with design colleges. When not working, you will see him building new music playlists while dancing around, playing sports or reading in his corner. Prayag is ever curious and obsessed with trying new things. Hungry 80% of times. But 100% foolish.