One of India's leading diversified financial services company The Edelweiss Group provides a broad range of financial products and services to a substantial and diversified client base that includes corporations, institutions and individuals. At the core of Edelweiss is the philosophy of ‘Ideas create, values protect’ translated into an approach that is led by entrepreneurship and creativity.
Align employees and clients with brand belief of crafting intelligent personal wealth solutions.
Nurture limitless possibilities and solution through disruptive metaphor origami paper art.
Origami as a craft, shapes paper into million possibilities. It is chosen to depict expertise of the financial powerhouse, a metaphor for shaping intelligent and smart solutions.
Even the custom number typography was designed using the theme of origami. Bold and colour coded floor identification numbers contrasted with a dark background to distinguish each floor distinctly.
To brighten up the cold, dark parking basements at Edelweiss, vivid orange, green and yellow wayfinding parking signs were designed. They also created a cheerful environment in sync with the entire Edelweiss building.