Kool Kanya is a digital ecosystem that helps women cultivate successful careers that they always dreamt of. The portal provides guidence and support for the obstacles they face during their career journey. With a mission to help women escalate their career journeys, Kool Kanya approached Leaf to translate the same with a brand new identity. Strategic inputs provided by the team helped the brand win the attention of the TG and created the desired impact.
To create a brand that would inspire and aspire women to make a difference in their lives
Harnessing the power of self-belief to boost confidence, empower and transform lives
Everyone has a dream. Women love positive ideas that help them take charge of their lives. They wish to explore full potential of their talent. We strongly believe that women have inherent power to achieve everything that they seek. You’ve got the potential to succeed. And we’ve got your back.
The power to transform the quality of one's life already lies within every individual. At Kool Kanya, we provide women with a nurturing environment for career growth and the tools necessary for personal and professional transformation. So dreams become reality and women truly transform into all that they were meant to be. The logo design reflects the brand philosophy and essence in the form of a twinning ‘K’ forming a butterfly. The subtle angle formed by the modern wing pattern also projects a future-forward approach of the brand.
Rise above the norms and standards that confine your growth. Jump all the obstacles that come in the way. Reach the finish line, and then start over. You already have all it takes to succeed to reach newer heights.
Kool kanya guides women through their career transitions with better, fairer and rewarding opportunities. Empowering them with the right tools and knowledge can help them become a better version of themselves.
If coming together is a beginning, keeping together is progress. When women keep getting better at what they do, they inspire others around them to blossom too. The brand philosophy is translated through the brand book with an aim to build a cohesive culture that inspires.