Nookad Namkeen is a product of Nookad Nation – a peppy brand that is woven intricately into the homely street food culture. It wraps together the heritage that a generation of Indians has grown up with, with a vibrant, youthful vibe in a wide range of namkeens. Standing out in the cluttered snacks marketplace, the namkeens deliver a typical Indian katta style experience that not only satiates the appetite, but delivers the authentic Indian taste.
To introduce Nookad Namkeens as a daily snack of choice in an overcrowded segment
Forge an emotional connection between moments of joy of a simple life and heartening food
The packaging captures the unforgettable street food culture and makes way for people to walk down the memory lane with every bite. The product names in hand lettering add spontaneity to the brand, while the vibrant typography, bright colours from the streets infuse a sense of nostalgia. The bold illustrations, unique to every pack, make everyday moments much lighter.
Nookad Namkeen steps away from the category’s clichéd look and feel and bursts out with a gush of vibrant colours and unique flavours. It brings alive the moments of joy and memories with chatpata flavours. The challenge was to strike a chord with the consumers at first glance. The unique illustrations reflecting different day to day scenarios with a hint of the proudly being Indian and desi: a vibrant colour palette picked from the streets on India.