RocSearch is a world-leader in delivering actionable business intelligence solutions that fuel strategic growth. Putting digital at the core of the business, Rocsearch aims to enable agile and perpetual improvement between them and their customers. Hence, their work is led by deep domain knowledge and a profound functional understanding and spans the entire spectrum from consulting through research and data analytics.
To portray RocSearch as a global leader that foresees tomorrows and reflects strategic growth
Taking the metaphor of reaching the summit and gaining a holistic view of opportunities and garner the experience the reaching of zenith through focus
At Rocsearch, intense research unlocks new perspectives. The branding system was designed with overtones of red, to symbolise passion and energy and foster recognition. A formal tone underlined the corporate communication and collaterals.
The robust and structured website was a vehicle for the brand’s aspiration. As its powerful look reflected the on-point approach, its imagery of mountains and peaks conveyed the brand story, of going higher with intelligence.
The visual vocabulary was extended to playful iconography borrowed from the identity. The curved stem of the brand symbol was incorporated into every icon, creating a language unique to Rocsearch and subtly reinforcing the brand.
A simplified system helped the Rocsearch team to update their rich portfolio of work. An image bank that represents their work was stacked together in a grid format, with filters and sort options to find a specific case study. This allowed users to navigate through a loaded section with ease.